Kit (ConvertKit)

Email marketing built specifically for creators — bloggers, podcasters, YouTubers, and course creators. Strong automation and tagging system.

Our take

Kit (formerly ConvertKit) is purpose-built for creators, and it shows. The tag-based subscriber system is more flexible than list-based alternatives, and the visual automation builder strikes the right balance between power and simplicity. The free tier is remarkably generous at 10,000 subscribers. Where Kit falls short is in design flexibility — email templates are intentionally minimal, which works for text-focused newsletters but frustrates anyone wanting rich visual layouts. If you're a blogger, podcaster, or course creator who values clean automation over flashy design, Kit is hard to beat.

Pricing

Pricing verified 2026-03-16

Ratings

Overall score: 82/100 (composite of the above ratings)

Features