Kit (ConvertKit)
The creator marketing platform
Omnisend
Ecommerce email & SMS marketing made easy
Kit (ConvertKit) vs Omnisend Comparison
Compare Kit (ConvertKit) and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Kit (ConvertKit) edges ahead with an overall score of 82/100 compared to Omnisend's 75/100. Kit (ConvertKit) is easier to get started with (9/10 for ease of use vs 8/10). On pricing, both offer free tiers, so you can try each before committing. Both score equally on value for money (8/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| Kit (ConvertKit) | Omnisend | |
|---|---|---|
| Our score | 82/100 | 75/100 |
| Starting price | $39/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | The creator marketing platform | Ecommerce email & SMS marketing made easy |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
