Constant Contact
Email marketing made simple for small businesses
Mailchimp
All-in-one marketing platform
Constant Contact vs Mailchimp Comparison
Compare Constant Contact and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Constant Contact and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to Constant Contact's 65/100. Mailchimp is easier to get started with (9/10 for ease of use vs 8/10). On pricing, Mailchimp offers a free tier while Constant Contact requires a paid plan from $12/mo. Mailchimp rates higher for value for money (6/10 vs 5/10), making it a better pick if budget is a concern.
At a glance
| Constant Contact | Mailchimp | |
|---|---|---|
| Our score | 65/100 | 78/100 |
| Starting price | $12/mo | $13/mo |
| Free tier | No | Yes |
| Best for | Email marketing made simple for small businesses | All-in-one marketing platform |
Pricing comparison
Constant Contact
No free tier
Lite$12/mo
Standard$35/mo
Premium$80/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Standard+ | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | Yes | Yes |
| CRM | Basic | Yes |
| Predictive analytics | No | Premium only |
integrations
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Constant Contact
Ease of use8/10
Value for money5/10
Features6/10
Support7/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose Constant Contact if...
- You're ready to invest from $12/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
