Brevo (Sendinblue)
All-in-one marketing platform with email, SMS, and chat
Mailchimp
All-in-one marketing platform
Brevo (Sendinblue) vs Mailchimp Comparison
Compare Brevo (Sendinblue) and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Brevo (Sendinblue) and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to Brevo (Sendinblue)'s 74/100. Mailchimp is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Brevo (Sendinblue) rates higher for value for money (9/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Brevo (Sendinblue) | Mailchimp | |
|---|---|---|
| Our score | 74/100 | 78/100 |
| Starting price | $9/mo | $13/mo |
| Free tier | Yes | Yes |
| Best for | All-in-one marketing platform with email, SMS, and chat | All-in-one marketing platform |
Pricing comparison
Brevo (Sendinblue)
Free tier available
FreeFree
Starter$9/mo
Standard$18/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | Yes |
| CRM | Yes | Yes |
| Predictive analytics | No | Premium only |
integrations
| Feature | Brevo (Sendinblue) | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Brevo (Sendinblue)
Ease of use7/10
Value for money9/10
Features7/10
Support6/10
Mailchimp
Ease of use9/10
Value for money6/10
Features8/10
Support6/10
Choose Brevo (Sendinblue) if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
