Kit (ConvertKit)
The creator marketing platform
HubSpot Email
Email marketing powered by CRM data
Kit (ConvertKit) vs HubSpot Email Comparison
Compare Kit (ConvertKit) and HubSpot Email side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and HubSpot Email are both strong contenders in the email marketing space, but they serve different needs. HubSpot Email edges ahead with an overall score of 83/100 compared to Kit (ConvertKit)'s 82/100. Kit (ConvertKit) is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Kit (ConvertKit) rates higher for value for money (8/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| Kit (ConvertKit) | HubSpot Email | |
|---|---|---|
| Our score | 82/100 | 83/100 |
| Starting price | $39/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | The creator marketing platform | Email marketing powered by CRM data |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Feature comparison
core
| Feature | Kit (ConvertKit) | HubSpot Email |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Professional+ |
| A/B testing | Yes | Professional+ |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | HubSpot Email |
|---|---|---|
| SMS marketing | No | Professional+ |
| Social posting | No | Yes |
| CRM | No | Yes |
| Predictive analytics | No | Enterprise |
integrations
| Feature | Kit (ConvertKit) | HubSpot Email |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
