Kit (ConvertKit)
The creator marketing platform
Klaviyo
The smart marketing platform for ecommerce
Kit (ConvertKit) vs Klaviyo Comparison
Compare Kit (ConvertKit) and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Kit (ConvertKit)'s 82/100. Kit (ConvertKit) is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Kit (ConvertKit) rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Kit (ConvertKit) | Klaviyo | |
|---|---|---|
| Our score | 82/100 | 86/100 |
| Starting price | $39/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | The creator marketing platform | The smart marketing platform for ecommerce |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Kit (ConvertKit) | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | Klaviyo |
|---|---|---|
| SMS marketing | No | Yes |
| Social posting | No | No |
| CRM | No | Ecommerce CDP |
| Predictive analytics | No | Yes |
integrations
| Feature | Kit (ConvertKit) | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
