Kit (ConvertKit)
The creator marketing platform
Substack
Start a newsletter. Build your community.
Kit (ConvertKit) vs Substack Comparison
Compare Kit (ConvertKit) and Substack side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Kit (ConvertKit) and Substack are both strong contenders in the email marketing space, but they serve different needs. Kit (ConvertKit) edges ahead with an overall score of 82/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 9/10). On pricing, both offer free tiers, so you can try each before committing. Kit (ConvertKit) rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Kit (ConvertKit) | Substack | |
|---|---|---|
| Our score | 82/100 | 58/100 |
| Starting price | $39/mo | Free |
| Free tier | Yes | Yes |
| Best for | The creator marketing platform | Start a newsletter. Build your community. |
Pricing comparison
Kit (ConvertKit)
Free tier available
NewsletterFree
Creator$39/mo
Creator Pro$79/mo
Pricing verified 2026-03-16
Substack
Free tier available
FreeFree
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Kit (ConvertKit) | Substack |
|---|---|---|
| Email builder | Yes | Basic |
| Automation | Yes | No |
| A/B testing | Yes | No |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Kit (ConvertKit) | Substack |
|---|---|---|
| SMS marketing | No | No |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | Kit (ConvertKit) | Substack |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | No |
| Zapier | Yes | No |
| Salesforce | No | No |
Ratings breakdown
Kit (ConvertKit)
Ease of use9/10
Value for money8/10
Features7/10
Support8/10
Substack
Ease of use10/10
Value for money7/10
Features3/10
Support4/10
Choose Kit (ConvertKit) if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Substack if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
