Email marketing platform known for polished design templates and brand consistency tools, now with AI Email Booster, Campaign Score analytics, SMS campaigns (US), and a built-in website builder. Owned by Marigold (its enterprise siblings were sold to Zeta Global in Nov 2025, but Campaign Monitor stayed with Marigold's SMB portfolio). Popular with agencies and mid-market businesses that prioritize visual brand quality.
Our take
Campaign Monitor has stepped up its game in 2025-2026, adding an AI Email Booster for goal-driven recommendations, Campaign Score benchmarking, SMS campaigns (US), and a built-in website builder. The Visual Journey Designer now supports non-linear workflows with Smart Triggers for behavior-based automation. The plan restructuring — renaming Essentials to Unlimited at a lower $19/mo price point — makes the mid-tier more competitive. Template quality remains excellent for design-conscious brands and agencies. The Zeta/Marigold split keeps Campaign Monitor focused on SMBs. Still pricier than newer alternatives feature-for-feature, but the gap is closing.
Pricing
Lite
$11/mo- • 500 contacts
- • 2,500 emails/mo
- • Drag-and-drop builder
- • Signup forms
- • Basic analytics
Unlimited
$19/mo- • 500 contacts
- • Unlimited emails
- • A/B testing
- • Automation
- • Transactional emails
- • Time zone sending
Premier
$149/mo- • 500 contacts
- • Unlimited emails
- • Advanced segmentation
- • Send-time optimization
- • Priority support
- • Visual journey designer
- • Smart Triggers
Pricing verified 2026-03-19
Ratings
Overall score: 67/100 (composite of the above ratings)
Features
core
advanced
integrations
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Founded: 2004
HQ: Nashville, TN
Company size: 201-500
Last updated: 2026-03-19