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Campaign Monitor vs Klaviyo Comparison
Compare Campaign Monitor and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Campaign Monitor and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Campaign Monitor's 67/100. Campaign Monitor is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Klaviyo offers a free tier while Campaign Monitor requires a paid plan from $11/mo. Klaviyo rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Campaign Monitor | Klaviyo | |
|---|---|---|
| Our score | 67/100 | 86/100 |
| Starting price | $11/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Beautiful email marketing for your brand | The smart marketing platform for ecommerce |
Pricing comparison
Calculate your cost
1,000
100100,000
Campaign MonitorCustom
Contact sales
Contact sales — exceeds available plans
KlaviyoCustom
Contact sales
Contact sales — exceeds available plans
Feature comparison
core
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Unlimited+ | Yes |
| Landing pages | No | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| SMS marketing | US only | Yes |
| Social posting | No | No |
| CRM | No | B2C CRM |
| Predictive analytics | Premier only | Yes |
| AI Email Booster | Yes | No |
| Website builder | Yes | No |
| AI agents | No | Yes |
| RCS messaging | No | Yes |
| Video messaging | No | Yes |
integrations
| Feature | Campaign Monitor | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Choose Campaign Monitor if...
- You're ready to invest from $11/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
