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ActiveCampaign vs Campaign Monitor Comparison
Compare ActiveCampaign and Campaign Monitor side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Campaign Monitor are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 87/100 compared to Campaign Monitor's 67/100. Campaign Monitor is easier to get started with (8/10 for ease of use vs 7/10). On pricing, neither offers a free tier — ActiveCampaign starts at $29/mo and Campaign Monitor at $11/mo. ActiveCampaign rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | Campaign Monitor | |
|---|---|---|
| Our score | 87/100 | 67/100 |
| Starting price | $29/mo | $11/mo |
| Free tier | No | No |
| Best for | Marketing automation for growing businesses | Beautiful email marketing for your brand |
Pricing comparison
Calculate your cost
1,000
100100,000
ActiveCampaignStarter
$15/mo
$180/yr
Campaign MonitorCustom
Contact sales
Contact sales — exceeds available plans
Feature comparison
core
| Feature | ActiveCampaign | Campaign Monitor |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Unlimited+ |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Campaign Monitor |
|---|---|---|
| SMS marketing | Yes | US only |
| Social posting | No | No |
| CRM | Yes | No |
| Predictive analytics | Yes | Premier only |
| AI Email Booster | No | Yes |
| Website builder | No | Yes |
integrations
| Feature | ActiveCampaign | Campaign Monitor |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Campaign Monitor if...
- You're ready to invest from $11/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
