Campaign Monitor vs Mailchimp Comparison
Compare Campaign Monitor and Mailchimp side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Campaign Monitor and Mailchimp are both strong contenders in the email marketing space, but they serve different needs. Mailchimp edges ahead with an overall score of 78/100 compared to Campaign Monitor's 67/100. Mailchimp is easier to get started with (9/10 for ease of use vs 8/10). On pricing, Mailchimp offers a free tier while Campaign Monitor requires a paid plan from $11/mo. Both score equally on value for money (6/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| Campaign Monitor | Mailchimp | |
|---|---|---|
| Our score | 67/100 | 78/100 |
| Starting price | $11/mo | $13/mo |
| Free tier | No | Yes |
| Best for | Beautiful email marketing for your brand | All-in-one marketing platform |
Pricing comparison
Mailchimp
Free tier available
FreeFree
Essentials$13/mo
Standard$20/mo
Premium$350/mo
Pricing verified 2026-03-16
Calculate your cost
1,000
100100,000
Campaign MonitorCustom
Contact sales
Contact sales — exceeds available plans
MailchimpPremium
$263/mo
$3,156/yr
Feature comparison
core
| Feature | Campaign Monitor | Mailchimp |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Unlimited+ | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Campaign Monitor | Mailchimp |
|---|---|---|
| SMS marketing | US only | Yes |
| Social posting | No | Yes |
| CRM | No | Yes |
| Predictive analytics | Premier only | Premium only |
| AI Email Booster | Yes | No |
| Website builder | Yes | No |
integrations
| Feature | Campaign Monitor | Mailchimp |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
Choose Campaign Monitor if...
- You're ready to invest from $11/mo
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Mailchimp if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
