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Klaviyo vs Omnisend Comparison
Compare Klaviyo and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and Omnisend are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Omnisend's 75/100. Omnisend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Omnisend rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | Omnisend | |
|---|---|---|
| Our score | 86/100 | 75/100 |
| Starting price | $20/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | The smart marketing platform for ecommerce | Ecommerce email & SMS marketing made easy |
Pricing comparison
Calculate your cost
1,000
100100,000
KlaviyoCustom
Contact sales
Contact sales — exceeds available plans
OmnisendPro
$48/mo
$576/yr
Feature comparison
core
| Feature | Klaviyo | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
Ratings breakdown
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
