Klaviyo
The smart marketing platform for ecommerce
Moosend
Affordable email marketing and automation
Klaviyo vs Moosend Comparison
Compare Klaviyo and Moosend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and Moosend are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Moosend's 70/100. Moosend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, Klaviyo offers a free tier while Moosend requires a paid plan from $9/mo. Moosend rates higher for value for money (9/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | Moosend | |
|---|---|---|
| Our score | 86/100 | 70/100 |
| Starting price | $20/mo | $9/mo |
| Free tier | Yes | No |
| Best for | The smart marketing platform for ecommerce | Affordable email marketing and automation |
Pricing comparison
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Moosend
No free tier
Pro$9/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Klaviyo | Moosend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Klaviyo | Moosend |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | Ecommerce CDP | No |
| Predictive analytics | Yes | No |
integrations
| Feature | Klaviyo | Moosend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Moosend
Ease of use8/10
Value for money9/10
Features6/10
Support6/10
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Moosend if...
- You're ready to invest from $9/mo
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
