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Klaviyo vs MailerLite Comparison
Compare Klaviyo and MailerLite side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Klaviyo and MailerLite are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to MailerLite's 81/100. MailerLite is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. MailerLite rates higher for value for money (10/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Klaviyo | MailerLite | |
|---|---|---|
| Our score | 86/100 | 81/100 |
| Starting price | $20/mo | $10/mo |
| Free tier | Yes | Yes |
| Best for | The smart marketing platform for ecommerce | Simple email marketing for growing businesses |
Pricing comparison
MailerLite
Free tier available
FreeFree
Growing Business$10/mo
Advanced$20/mo
Enterprise$null/mo
Pricing verified 2026-03-16
Calculate your cost
1,000
100100,000
KlaviyoCustom
Contact sales
Contact sales — exceeds available plans
MailerLiteEnterprise
Contact sales
Contact sales
Feature comparison
core
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | Klaviyo | MailerLite |
|---|---|---|
| SMS marketing | Yes | No |
| Social posting | No | No |
| CRM | B2C CRM | No |
| Predictive analytics | Yes | No |
| AI agents | Yes | No |
| RCS messaging | Yes | No |
| Video messaging | Yes | No |
integrations
| Feature | Klaviyo | MailerLite |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose MailerLite if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
