HubSpot Email
Email marketing powered by CRM data
Omnisend
Ecommerce email & SMS marketing made easy
HubSpot Email vs Omnisend Comparison
Compare HubSpot Email and Omnisend side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
HubSpot Email and Omnisend are both strong contenders in the email marketing space, but they serve different needs. HubSpot Email edges ahead with an overall score of 83/100 compared to Omnisend's 75/100. Omnisend is easier to get started with (8/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Omnisend rates higher for value for money (8/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| HubSpot Email | Omnisend | |
|---|---|---|
| Our score | 83/100 | 75/100 |
| Starting price | $20/mo | $16/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing powered by CRM data | Ecommerce email & SMS marketing made easy |
Pricing comparison
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Omnisend
Free tier available
FreeFree
Standard$16/mo
Pro$59/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | HubSpot Email | Omnisend |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Professional+ | Yes |
| A/B testing | Professional+ | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | HubSpot Email | Omnisend |
|---|---|---|
| SMS marketing | Professional+ | Yes |
| Social posting | Yes | No |
| CRM | Yes | No |
| Predictive analytics | Enterprise | No |
integrations
| Feature | HubSpot Email | Omnisend |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Omnisend
Ease of use8/10
Value for money8/10
Features7/10
Support7/10
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Omnisend if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
