HubSpot Email
Email marketing powered by CRM data
Klaviyo
The smart marketing platform for ecommerce
HubSpot Email vs Klaviyo Comparison
Compare HubSpot Email and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
HubSpot Email and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to HubSpot Email's 83/100. Both are equally user-friendly (7/10 each). On pricing, both offer free tiers, so you can try each before committing. Klaviyo rates higher for value for money (7/10 vs 4/10), making it a better pick if budget is a concern.
At a glance
| HubSpot Email | Klaviyo | |
|---|---|---|
| Our score | 83/100 | 86/100 |
| Starting price | $20/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing powered by CRM data | The smart marketing platform for ecommerce |
Pricing comparison
HubSpot Email
Free tier available
Free ToolsFree
Starter$20/mo
Professional$890/mo
Enterprise$3600/mo
Pricing verified 2026-03-07
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | HubSpot Email | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Professional+ | Yes |
| A/B testing | Professional+ | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | HubSpot Email | Klaviyo |
|---|---|---|
| SMS marketing | Professional+ | Yes |
| Social posting | Yes | No |
| CRM | Yes | Ecommerce CDP |
| Predictive analytics | Enterprise | Yes |
integrations
| Feature | HubSpot Email | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
HubSpot Email
Ease of use7/10
Value for money4/10
Features10/10
Support8/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose HubSpot Email if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
