Folk
CRM for people who care about relationships
Insightly
Modern, scalable CRM teams love
Folk vs Insightly Comparison
Compare Folk and Insightly side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Folk and Insightly are both strong contenders in the crm space, but they serve different needs. Folk edges ahead with an overall score of 74/100 compared to Insightly's 72/100. Folk is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Folk rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Folk | Insightly | |
|---|---|---|
| Our score | 74/100 | 72/100 |
| Starting price | $20/mo | $29/mo |
| Free tier | Yes | Yes |
| Best for | CRM for people who care about relationships | Modern, scalable CRM teams love |
Pricing comparison
Folk
Free tier available
FreeFree
Standard$20/mo
Premium$40/mo
Custom$null/mo
Pricing verified 2026-03-12
Insightly
Free tier available
FreeFree
Plus$29/mo
Professional$49/mo
Enterprise$99/mo
Pricing verified 2026-03-09
Feature comparison
core
| Feature | Folk | Insightly |
|---|---|---|
| Contact management | Yes | Yes |
| Deal pipeline | Yes | Yes |
| Email tracking | Yes | Yes |
| Meeting scheduler | No | No |
| Task management | Yes | Yes |
advanced
| Feature | Folk | Insightly |
|---|---|---|
| Marketing automation | No | Insightly Marketing (separate) |
| Custom reporting | Premium | Yes |
| Lead scoring | No | No |
| Sequences | Yes | No |
integrations
| Feature | Folk | Insightly |
|---|---|---|
| Gmail | Yes | Yes |
| Outlook | Yes | Yes |
| Slack | Yes | Yes |
| Salesforce | No | No |
Ratings breakdown
Folk
Ease of use9/10
Value for money8/10
Features6/10
Support7/10
Insightly
Ease of use7/10
Value for money7/10
Features7/10
Support6/10
Choose Folk if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- Getting strong value for money is a priority
Choose Insightly if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
