Drip
Marketing automation for ecommerce brands
Klaviyo
The smart marketing platform for ecommerce
Drip vs Klaviyo Comparison
Compare Drip and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Drip and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to Drip's 77/100. Both are equally user-friendly (7/10 each). On pricing, Klaviyo offers a free tier while Drip requires a paid plan from $39/mo. Klaviyo rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| Drip | Klaviyo | |
|---|---|---|
| Our score | 77/100 | 86/100 |
| Starting price | $39/mo | $20/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for ecommerce brands | The smart marketing platform for ecommerce |
Pricing comparison
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
Klaviyo
Free tier available
FreeFree
Email$20/mo
Email + SMS$35/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | Drip | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | No | No |
| Signup forms | Yes | Yes |
advanced
| Feature | Drip | Klaviyo |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Ecommerce CRM | Ecommerce CDP |
| Predictive analytics | No | Yes |
integrations
| Feature | Drip | Klaviyo |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | No | Yes |
Ratings breakdown
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
Klaviyo
Ease of use7/10
Value for money7/10
Features9/10
Support7/10
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
