AWeber
Email marketing for small businesses and entrepreneurs
Substack
Start a newsletter. Build your community.
AWeber vs Substack Comparison
Compare AWeber and Substack side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
AWeber and Substack are both strong contenders in the email marketing space, but they serve different needs. AWeber edges ahead with an overall score of 62/100 compared to Substack's 58/100. Substack is easier to get started with (10/10 for ease of use vs 8/10). On pricing, both offer free tiers, so you can try each before committing. Substack rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| AWeber | Substack | |
|---|---|---|
| Our score | 62/100 | 58/100 |
| Starting price | $20/mo | Free |
| Free tier | Yes | Yes |
| Best for | Email marketing for small businesses and entrepreneurs | Start a newsletter. Build your community. |
Pricing comparison
AWeber
Free tier available
FreeFree
Lite$20/mo
Plus$30/mo
Unlimited$899/mo
Pricing verified 2026-03-16
Substack
Free tier available
FreeFree
Pricing verified 2026-03-16
Feature comparison
core
| Feature | AWeber | Substack |
|---|---|---|
| Email builder | Yes | Basic |
| Automation | Yes | No |
| A/B testing | Plus+ | No |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | AWeber | Substack |
|---|---|---|
| SMS marketing | No | No |
| Social posting | No | No |
| CRM | No | No |
| Predictive analytics | No | No |
integrations
| Feature | AWeber | Substack |
|---|---|---|
| Shopify | Yes | No |
| WordPress | Yes | No |
| Zapier | Yes | No |
| Salesforce | No | No |
Ratings breakdown
AWeber
Ease of use8/10
Value for money6/10
Features5/10
Support7/10
Substack
Ease of use10/10
Value for money7/10
Features3/10
Support4/10
Choose AWeber if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Substack if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
