vs
AWeber vs Klaviyo Comparison
Compare AWeber and Klaviyo side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
AWeber and Klaviyo are both strong contenders in the email marketing space, but they serve different needs. Klaviyo edges ahead with an overall score of 86/100 compared to AWeber's 62/100. AWeber is easier to get started with (8/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Klaviyo rates higher for value for money (7/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| AWeber | Klaviyo | |
|---|---|---|
| Our score | 62/100 | 86/100 |
| Starting price | $15/mo | $20/mo |
| Free tier | Yes | Yes |
| Best for | Email marketing for small businesses and entrepreneurs | The smart marketing platform for ecommerce |
Pricing comparison
Calculate your cost
1,000
100100,000
AWeberCustom
Contact sales
Contact sales — exceeds available plans
KlaviyoCustom
Contact sales
Contact sales — exceeds available plans
Feature comparison
core
| Feature | AWeber | Klaviyo |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Plus+ | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
Ratings breakdown
Choose AWeber if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
Choose Klaviyo if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
