ActiveCampaign vs MailerLite — Comparison

ActiveCampaign

Marketing automation for growing businesses

MailerLite

Simple email marketing for growing businesses

Compare ActiveCampaign and MailerLite side-by-side — pricing, features, scores, and which one is right for you.

The bottom line

ActiveCampaign and MailerLite are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to MailerLite's 81/100. MailerLite is easier to get started with (9/10 for ease of use vs 7/10). On pricing, MailerLite offers a free tier while ActiveCampaign requires a paid plan from $29/mo. MailerLite rates higher for value for money (10/10 vs 8/10), making it a better pick if budget is a concern.

At a glance

	ActiveCampaign	MailerLite
Our score	85/100	81/100
Starting price	$29/mo	$10/mo
Free tier	No	Yes
Best for	Marketing automation for growing businesses	Simple email marketing for growing businesses

Pricing comparison

ActiveCampaign

No free tier

Starter$29/mo

Plus$49/mo

Pro$149/mo

Pricing verified 2026-03-16

MailerLite

Free tier available

FreeFree

Growing Business$10/mo

Advanced$20/mo

Enterprise$null/mo

Pricing verified 2026-03-16

Feature comparison

core

Feature	ActiveCampaign	MailerLite
Email builder	Yes	Yes
Automation	Yes	Yes
A/B testing	Yes	Yes
Landing pages	Yes	Yes
Signup forms	Yes	Yes

advanced

Feature	ActiveCampaign	MailerLite
SMS marketing	Yes	No
Social posting	No	No
CRM	Yes	No
Predictive analytics	Yes	No

integrations

Feature	ActiveCampaign	MailerLite
Shopify	Yes	Yes
WordPress	Yes	Yes
Zapier	Yes	Yes
Salesforce	Yes	No

Ratings breakdown

ActiveCampaign

Ease of use

7/10

Value for money

8/10

Features

9/10

Support

8/10

MailerLite

Ease of use

9/10

Value for money

10/10

Features

7/10

Support

7/10

Choose ActiveCampaign if...

You're ready to invest from $29/mo
You value powerful features over simplicity
Getting strong value for money is a priority

Visit ActiveCampaign →

Choose MailerLite if...

You want a free tier to get started
You value an intuitive, easy-to-use interface
Getting strong value for money is a priority

Try MailerLite free →

Disclosure: Some links on this page are affiliate links. If you sign up through our links, we may earn a commission at no extra cost to you. This does not influence our rankings or recommendations.