ActiveCampaign
Marketing automation for growing businesses
GetResponse
Email marketing, automation, and conversion funnels
ActiveCampaign vs GetResponse Comparison
Compare ActiveCampaign and GetResponse side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and GetResponse are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to GetResponse's 76/100. Both are equally user-friendly (7/10 each). On pricing, neither offers a free tier — ActiveCampaign starts at $29/mo and GetResponse at $19/mo. Both score equally on value for money (8/10), so the choice comes down to which feature set fits your workflow better.
At a glance
| ActiveCampaign | GetResponse | |
|---|---|---|
| Our score | 85/100 | 76/100 |
| Starting price | $29/mo | $19/mo |
| Free tier | No | No |
| Best for | Marketing automation for growing businesses | Email marketing, automation, and conversion funnels |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
GetResponse
No free tier
Starter$19/mo
Marketer$59/mo
Creator$69/mo
Ecommerce Marketing$119/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | Basic |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | GetResponse |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
GetResponse
Ease of use7/10
Value for money8/10
Features8/10
Support7/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose GetResponse if...
- You're ready to invest from $19/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
