ActiveCampaign
Marketing automation for growing businesses
Drip
Marketing automation for ecommerce brands
ActiveCampaign vs Drip Comparison
Compare ActiveCampaign and Drip side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Drip are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to Drip's 77/100. Both are equally user-friendly (7/10 each). On pricing, neither offers a free tier — ActiveCampaign starts at $29/mo and Drip at $39/mo. ActiveCampaign rates higher for value for money (8/10 vs 6/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | Drip | |
|---|---|---|
| Our score | 85/100 | 77/100 |
| Starting price | $29/mo | $39/mo |
| Free tier | No | No |
| Best for | Marketing automation for growing businesses | Marketing automation for ecommerce brands |
Pricing comparison
ActiveCampaign
No free tier
Starter$29/mo
Plus$49/mo
Pro$149/mo
Pricing verified 2026-03-16
Drip
No free tier
2,500 contacts$39/mo
5,000 contacts$89/mo
10,000 contacts$154/mo
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | No |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Drip |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | Ecommerce CRM |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | No |
Ratings breakdown
ActiveCampaign
Ease of use7/10
Value for money8/10
Features9/10
Support8/10
Drip
Ease of use7/10
Value for money6/10
Features8/10
Support7/10
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Drip if...
- You're ready to invest from $39/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
