ActiveCampaign
Marketing automation for growing businesses
Brevo (Sendinblue)
All-in-one marketing platform with email, SMS, and chat
ActiveCampaign vs Brevo (Sendinblue) Comparison
Compare ActiveCampaign and Brevo (Sendinblue) side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
ActiveCampaign and Brevo (Sendinblue) are both strong contenders in the email marketing space, but they serve different needs. ActiveCampaign edges ahead with an overall score of 85/100 compared to Brevo (Sendinblue)'s 74/100. Both are equally user-friendly (7/10 each). On pricing, Brevo (Sendinblue) offers a free tier while ActiveCampaign requires a paid plan from $29/mo. Brevo (Sendinblue) rates higher for value for money (9/10 vs 8/10), making it a better pick if budget is a concern.
At a glance
| ActiveCampaign | Brevo (Sendinblue) | |
|---|---|---|
| Our score | 85/100 | 74/100 |
| Starting price | $29/mo | $9/mo |
| Free tier | No | Yes |
| Best for | Marketing automation for growing businesses | All-in-one marketing platform with email, SMS, and chat |
Pricing comparison
ActiveCampaign
Pricing verified 2026-03-16
Brevo (Sendinblue)
Pricing verified 2026-03-16
Feature comparison
core
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Email builder | Yes | Yes |
| Automation | Yes | Yes |
| A/B testing | Yes | Yes |
| Landing pages | Yes | Yes |
| Signup forms | Yes | Yes |
advanced
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| SMS marketing | Yes | Yes |
| Social posting | No | No |
| CRM | Yes | Yes |
| Predictive analytics | Yes | No |
integrations
| Feature | ActiveCampaign | Brevo (Sendinblue) |
|---|---|---|
| Shopify | Yes | Yes |
| WordPress | Yes | Yes |
| Zapier | Yes | Yes |
| Salesforce | Yes | Yes |
Ratings breakdown
ActiveCampaign
Brevo (Sendinblue)
Choose ActiveCampaign if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Brevo (Sendinblue) if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
