Drag-and-drop website builder with hundreds of templates, an AI site generator, and a large app marketplace. Popular with small businesses and creatives.
Our take
Wix is the Swiss army knife of website builders — it can handle almost anything, from portfolios to full-blown online stores. The drag-and-drop editor offers genuine creative freedom, and the AI site generator is surprisingly capable for quick launches. The app marketplace fills most feature gaps. Where Wix stumbles is performance: sites can feel heavier than competitors, and once you choose a template, switching to another means starting from scratch. Pricing jumps steeply between tiers, and e-commerce features are locked behind the Core plan and up. Best for small businesses and creatives who value design flexibility over raw speed.
Pricing
Free
Free- • Wix branding
- • 500MB storage
- • Basic features
Light
$24/mo- • Custom domain
- • Remove Wix ads
- • 2GB storage
Core
$46/mo- • 50GB storage
- • Accept payments
- • Booking tools
- • Analytics
Business Elite
$199/mo- • Unlimited storage
- • Advanced e-commerce
- • Priority support
- • Custom reports
Pricing verified 2026-03-17
Ratings
Overall score: 80/100 (composite of the above ratings)
Features
core
ecommerce
advanced
integrations
Compare Wix with
Founded: 2006
HQ: Tel Aviv, Israel
Company size: 5,000+
Last updated: 2026-03-17