Ghost
Turn your audience into a business
Wix
Build your website your way
Ghost vs Wix Comparison
Compare Ghost and Wix side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Ghost and Wix are both strong contenders in the website builders space, but they serve different needs. Wix edges ahead with an overall score of 80/100 compared to Ghost's 76/100. Wix is easier to get started with (9/10 for ease of use vs 7/10). On pricing, both offer free tiers, so you can try each before committing. Ghost rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Ghost | Wix | |
|---|---|---|
| Our score | 76/100 | 80/100 |
| Starting price | $15/mo | $17/mo |
| Free tier | Yes | Yes |
| Best for | Turn your audience into a business | Build your website your way |
Pricing comparison
Ghost
Free tier available
Self-hostedFree
Starter$18/mo
Publisher$35/mo
Business$239/mo
Pricing verified 2026-03-17
Wix
Free tier available
FreeFree
Light$24/mo
Core$46/mo
Business Elite$199/mo
Pricing verified 2026-03-17
Feature comparison
core
| Feature | Ghost | Wix |
|---|---|---|
| Drag-and-drop editor | No | Yes |
| Templates | Yes | Yes |
| Mobile responsive | Yes | Yes |
| Custom domains | Yes | Yes |
ecommerce
| Feature | Ghost | Wix |
|---|---|---|
| Online store | No | Yes |
| Payments | Memberships | Yes |
| Inventory management | No | Yes |
advanced
| Feature | Ghost | Wix |
|---|---|---|
| SEO tools | Yes | Yes |
| Analytics | Yes | Yes |
| Memberships | Yes | Yes |
| CMS | Yes | Yes |
| Newsletter | Yes | No |
| API | Yes | No |
| AI site generator | No | Yes |
integrations
| Feature | Ghost | Wix |
|---|---|---|
| Google Analytics | Yes | Yes |
| Mailchimp | No | Yes |
| Zapier | Yes | Yes |
| Stripe | Yes | No |
| Facebook Pixel | No | Yes |
Ratings breakdown
Ghost
Ease of use7/10
Value for money8/10
Features7/10
Support7/10
Wix
Ease of use9/10
Value for money7/10
Features8/10
Support7/10
Choose Ghost if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Wix if...
- You want a free tier to get started
- You value an intuitive, easy-to-use interface
- You need enterprise-grade capabilities
