The leading e-commerce platform for online stores of all sizes. Handles everything from product listings to payment processing, shipping, and inventory.
Our take
Shopify is the default choice for e-commerce, and for good reason — its ecosystem of apps, themes, and payment integrations is unmatched. Setting up a store is straightforward, and Shopify Payments eliminates the hassle of third-party processors (though it charges extra if you use one). The app marketplace fills virtually any feature gap, but those $10-30/month apps add up fast. Content management beyond products is basic compared to Webflow or WordPress. Transaction fees on non-Shopify-Payments plans sting. Best for anyone whose primary goal is selling products online, from solo sellers to scaling brands.
Pricing
Basic
$39/mo- • Online store
- • 2 staff accounts
- • Basic reports
- • 4 inventory locations
Grow
$105/mo- • 5 staff accounts
- • Professional reports
- • Lower transaction fees
Advanced
$399/mo- • 15 staff accounts
- • Advanced reports
- • Lowest transaction fees
- • Duties & import taxes
Pricing verified 2026-03-17
Ratings
Overall score: 86/100 (composite of the above ratings)
Features
core
ecommerce
advanced
integrations
Compare Shopify with
Founded: 2006
HQ: Ottawa, Canada
Company size: 10,000+
Last updated: 2026-03-17