OpenAI's AI image generation model. Available standalone via API and integrated into ChatGPT Plus. Excels at photorealistic and creative image generation.
Our take
DALL-E 3's integration into ChatGPT is its killer feature — you can generate and iterate on images in the same conversation where you're developing ideas, writing copy, or planning campaigns. The quality is strong, though Midjourney still edges ahead on artistic aesthetics. Prompt understanding has improved dramatically in version 3, making it accessible to non-technical users. The free tier through Bing Image Creator is limited but functional. For users who want image generation as part of a broader AI workflow rather than a standalone creative tool, DALL-E's ChatGPT integration is unbeatable.
Pricing
Via ChatGPT Plus
$20/mo- • Included in ChatGPT Plus
- • DALL-E 3
- • In-chat generation
- • Editing tools
API
$null/mo- • Pay-per-image
- • DALL-E 3: $0.040/image
- • DALL-E 2: $0.020/image
- • Bulk generation
Pricing verified 2026-03-14
Ratings
Overall score: 80/100 (composite of the above ratings)
Features
core
advanced
integrations
Compare DALL-E with
Founded: 2015
HQ: San Francisco, CA
Company size: 1,000+
Last updated: 2026-03-13