Ghost
Turn your audience into a business
Webflow
The site you want, without the dev time
Ghost vs Webflow Comparison
Compare Ghost and Webflow side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
Ghost and Webflow are both strong contenders in the website builders space, but they serve different needs. Webflow edges ahead with an overall score of 84/100 compared to Ghost's 76/100. Ghost is easier to get started with (7/10 for ease of use vs 6/10). On pricing, both offer free tiers, so you can try each before committing. Ghost rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| Ghost | Webflow | |
|---|---|---|
| Our score | 76/100 | 84/100 |
| Starting price | $15/mo | $14/mo |
| Free tier | Yes | Yes |
| Best for | Turn your audience into a business | The site you want, without the dev time |
Pricing comparison
Ghost
Free tier available
Self-hostedFree
Starter$18/mo
Publisher$35/mo
Business$239/mo
Pricing verified 2026-03-17
Webflow
Free tier available
FreeFree
Basic$18/mo
CMS$29/mo
Business$49/mo
Pricing verified 2026-03-17
Feature comparison
core
| Feature | Ghost | Webflow |
|---|---|---|
| Drag-and-drop editor | No | Yes |
| Templates | Yes | Yes |
| Mobile responsive | Yes | Yes |
| Custom domains | Yes | Yes |
ecommerce
| Feature | Ghost | Webflow |
|---|---|---|
| Online store | No | Separate plan |
| Payments | Memberships | Separate plan |
| Inventory management | No | Separate plan |
advanced
| Feature | Ghost | Webflow |
|---|---|---|
| SEO tools | Yes | Yes |
| Analytics | Yes | Yes |
| Memberships | Yes | Business |
| CMS | Yes | Yes |
| Newsletter | Yes | No |
| API | Yes | No |
| Custom code | No | Yes |
integrations
| Feature | Ghost | Webflow |
|---|---|---|
| Google Analytics | Yes | Yes |
| Mailchimp | No | Yes |
| Zapier | Yes | Yes |
| Stripe | Yes | No |
| Airtable | No | Yes |
Ratings breakdown
Ghost
Ease of use7/10
Value for money8/10
Features7/10
Support7/10
Webflow
Ease of use6/10
Value for money7/10
Features9/10
Support8/10
Choose Ghost if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
Choose Webflow if...
- You want a free tier to get started
- You value powerful features over simplicity
- You need enterprise-grade capabilities
