BigCommerce
Flexible e-commerce for growing brands
Ghost
Turn your audience into a business
BigCommerce vs Ghost Comparison
Compare BigCommerce and Ghost side-by-side — pricing, features, scores, and which one is right for you.
The bottom line
BigCommerce and Ghost are both strong contenders in the website builders space, but they serve different needs. BigCommerce edges ahead with an overall score of 78/100 compared to Ghost's 76/100. Ghost is easier to get started with (7/10 for ease of use vs 6/10). On pricing, Ghost offers a free tier while BigCommerce requires a paid plan from $29/mo. Ghost rates higher for value for money (8/10 vs 7/10), making it a better pick if budget is a concern.
At a glance
| BigCommerce | Ghost | |
|---|---|---|
| Our score | 78/100 | 76/100 |
| Starting price | $29/mo | $15/mo |
| Free tier | No | Yes |
| Best for | Flexible e-commerce for growing brands | Turn your audience into a business |
Pricing comparison
BigCommerce
No free tier
Standard$39/mo
Plus$105/mo
Pro$399/mo
Pricing verified 2026-03-17
Ghost
Free tier available
Self-hostedFree
Starter$18/mo
Publisher$35/mo
Business$239/mo
Pricing verified 2026-03-17
Feature comparison
core
| Feature | BigCommerce | Ghost |
|---|---|---|
| Drag-and-drop editor | Yes | No |
| Templates | Yes | Yes |
| Mobile responsive | Yes | Yes |
| Custom domains | Yes | Yes |
ecommerce
| Feature | BigCommerce | Ghost |
|---|---|---|
| Online store | Yes | No |
| Payments | Yes | Memberships |
| Inventory management | Yes | No |
| Multi-channel selling | Yes | No |
| B2B | Yes | No |
advanced
| Feature | BigCommerce | Ghost |
|---|---|---|
| SEO tools | Yes | Yes |
| Analytics | Yes | Yes |
| Memberships | No | Yes |
| CMS | Basic | Yes |
| Headless commerce | Yes | No |
| Newsletter | No | Yes |
| API | No | Yes |
integrations
| Feature | BigCommerce | Ghost |
|---|---|---|
| Google Analytics | Yes | Yes |
| Mailchimp | Yes | No |
| Zapier | Yes | Yes |
| Amazon | Yes | No |
| eBay | Yes | No |
| Stripe | No | Yes |
Ratings breakdown
BigCommerce
Ease of use6/10
Value for money7/10
Features9/10
Support7/10
Ghost
Ease of use7/10
Value for money8/10
Features7/10
Support7/10
Choose BigCommerce if...
- You're ready to invest from $29/mo
- You value powerful features over simplicity
- You need enterprise-grade capabilities
Choose Ghost if...
- You want a free tier to get started
- You value powerful features over simplicity
- Getting strong value for money is a priority
